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Crowds ‘Clocked In’ for 5am Store Opening at Junction One

Cutting edge high fashion retailer, Clockwork Orange welcomed around 5000 customers to their first ever designer outlet store which opened earlier this month (Oct 6th) at Northern Ireland based outlet centre Junction One.  

The store’s unique ‘Beat the Clock’ initiative was a bargain hunter’s dream with 5am early risers paying £5 for every single item of stock in the store. Shoppers arriving at 6am paid £6, 7am customers were charged £7 per item and 8am arrivals handed over £8. The price went up every hour, on the hour and latecomers arriving at 1pm didn’t get away with £1 per item purchased, but with a 24 hour clock in operation were charged £13.

Sam Morrison, MD of Ballymena based SVM Textiles and owners of the Clockwork Orange chain of stores was absolutely delighted with the response to this unusual sales promotion: “This was the first time Clockwork Orange had undertaken such an initiative and customer reaction was phenomenal. We worked closely with the Junction One centre management team and had a team of 50 working throughout the Friday night to prepare the store and during Saturday and Sunday we had to re-stock the rails and shelves several times. This was undoubtedly our best ever store opening during 10 years of retailing and we’re delighted with the progress our new Junction One store is making. We’re looking forward to a close working relationship with Junction One and to a very successful future together.”

John Drummond, Junction One asset manager said, “We’d like to congratulate Clockwork Orange on what has been their most successful store opening to date.  We are used to large crowds at Junction One but this was truly exceptional and it clearly demonstrated that Clockwork Orange and Junction One together are an attractive and winning combination.”

Mr Drummond continued, “Some of our other key retailers and restaurants opened early and benefited from the bargain hungry crowds. NIKE and Next together with new to Junction One, fashion footwear outlet Staccato, had excellent sales and were the top performing Staccato store in the UK for that week.

Junction One cafes and restaurants also opened early and Starbucks, Café and Restaurant Paul Rankin and Spud-U-Like all reported fantastic sales.”             

Junction One’s new Clockwork Orange store will offer a full range of cutting edge brands for men and women at up to 50% off RRP. Labels include Diesel, Italian giant REPLAY, Miss Sixty, Hilfiger Denim and Firetrap.

Ends

For more information contact Jane Wells or Rosemary Allister, JPR Tel 028 9076 0066 or email [email protected] or [email protected]

Or telephone mobile 07880 504928 (Rosemary). For more information on Clockwork Orange contact Karen Ireland at Propeller Tel 0785291 3060 or email [email protected].

Editors’ Notes:

Junction One

·        Since opening on 31^st May 2004, Junction One has attracted over 10 million visitors.

·        Junction One extends over 245,000 sq ft and comprises over 60 stores plus 6 cafes and restaurants. It provides parking for 2000 cars.

·        Junction One currently comprises over 60 stores and offers well known High Street names such as Marks & Spencer and Next, sports retailers and designer style brands such as Austin Reed and Liz Claiborne.

·        Junction One’s retail and leisure park features a Lidl supermarket, Homebase, Seasons, Laser, Mr Suds,  a range of restaurants and bars and a 90 bed Express by Holiday Inn hotel.

·        Recent research carried out by retail specialists CACI showed that 85% of shoppers at Junction One were repeat visitors with increased dwell time and over 86% or respondents were extremely positive about their Junction One experience